Outsourcing Functions Essay Example | Topics and Well Written Essays - 500 words

Outsourcing Functions - Essay Example Army takes active support of the capabilities of special operations forces, for the functioning of landlines of communication, and other civil programs. A whole range of missions is assigned by the National Command Authorities for the army to play its crucial role with the support from the core competencies. Thus, the core competencies relate to structuring the country’s security environment, quick action against natural or human created crisis, mobilizing the army to be a part of the action on war front, crossing the enemy physical borders by forcing entry, long term hold of foreign lands to resolve the conflicts, closing with and defeating of enemy forces through precision fires and maneuvers by using information technology to its advantage. These are the critical skills that an army must develop and nurture so that it is looked upon with great respect by the powers that matter . Other core capabilities of army include commanding and control of Joint and Multinational Forces that require inter-organization collaboration on united handling of capabilities to foster competency. Army manages and safeguards people, land and natural resources as well. It organizes sustained operations of essentials to the army that includes supply, engineer, finance, medical, and personnel units. Army supports the civil authorities in domestic and global urgencies as well. These are such functions, which the army should outsource to outside companies that have greater expertise to competently perform the related tasks. It will leave enough room for the army to pay attention to more demanding tasks for which it is formed . The Corps of Engineers is one such organization, which is a part of the army. It is in the same way facing hardships in managing

Consumer Behavior Blog Essay Example | Topics and Well Written Essays - 2500 words

Consumer Behavior Blog - Essay Example As a man, the society expects you to behave in a certain way with the feminine gender expected to behave in a different way. This means that the adverts must be tuned towards what the society perceives to be feminine or masculine. But what if you pick a product that is feminine or masculine while you are of a different gender? Does it make you a lesser human? The answer is all in the psychological imprint that the society has placed as a benchmark for what we feel and how we are expected to react to these feelings. The feelings are then transferred and commoditized into products which mean that each must pick that which is â€Å"gender correct†. All in all, there are those who are oblivious of what people think about their choices. They should not be condemned. Personally, anytime I feel like picking a soft drink and I come across a diet coke or Coke Zero, I do not think about it as a gender-based product. I pick that which I feel is right for me at that particular moment, whe ther people stare back or whisper in secret. CONSUMER KNOWLEDGE Last week was such an informative outing for me. While I was just walking across the shopping mall, I realized that people were baffled by all the products that were on display. It got me thinking, ‘why are people staring and admiring display items whereas they can just go in, get what they need and go back home?’ but I realized that many of these people have only seen the adverts and do not have any clue about the products rather than what they have heard. When these products, mainly clothes and accessories are displayed, people are dismayed by the prices and also the way they appear. They do not have any knowledge about the products they want or even how they can access that information. The sources of information could be many if one chose to look. People who have already bought and used these products could form the first source of inspiration. However, they may be biased given the chances that the prod ucts may have been irrelevant or not amounting to what they expected. Another way is to get an expert in that sector and get firsthand information on the best products to buy. This may be costly as some may offer information in exchange for money, citing consultation fees. But the presence of the internet offers one a chance to get as much information as possible with the click of a button. Therefore, next time you go shopping, make sure you have the details, the prices, and the quality of the product you need rather than stand in front of a shopping mall to admire what is on display. PRODUCT APPEAL For a long time now, companies have been looking for the best way of appealing to their target client through advertising. As people look for the best, they are mainly attracted by the visual aspect of the product before quality comes to focus. Many companies have come under attack for what has been termed as sexist adverts but let us be honest: in the current digital world, sex sells! W omen will always oh-ah when they see Brad Pitt or David Beckham. Men will always stand and stare when Angelina Jolie or Eva Longoria passes by. The young generation has identified Justin Bieber and Lady Gaga as some of their favorite musicians. These are people known for their sex appeal. Is it wrong when products capitalize on these? Passing through the streets of the nearby town, one cannot miss these sexual innuendos. A beautiful woman is advertising a skin lotion

Ancient Greek Theatre | Lysistrata

Ancient Greek Theatre | Lysistrata Ancient Greek theatre has been a fascination to millions of people across the centuries. Theatre is one of the most important innovations of the Greek civilization. Ancient Greek theatre which began as a religious ceremony eventually became as expressed by Cohen a mixture of myth, legend, philosophy, social commentary, poetry, dance, music, public participation, and visual splendor (as cited in Phillips, 2000). The well known playwrights Aeschylus, Sophocles, Euripides, Aristophanes and others have contributed largely in the teachings of nobleness, morality, courage, and patriotism throughout time. Many of the stories written Oedipus, Medea, Antigone etc. have endured the passage of time. Moreover, audiences contribution was crucial in ancient Greek theatre because poets success and recognition as good representatives of the Greek culture and civilization largely depended on the audiences negative/positive feedback. From the Antiquity, the role of Greek theatre has not altered. It wa s and still is used to be entertaining, frivolous, and instructional. Greek theaters were located in outdoor spaces which were known as amphitheaters. The amphitheater was purposely chosen by the Greeks to hold these venues not only because they preferred being outdoors but also because they used the construction methods available in their time period to create the most useful and efficient space possible to be used in producing the type of entertainment that was popular in their culture as stated by John Holloway (2010). Greek theatre consisted of four major components: the Orchestra which was the circular dancing floor where the chorus would sing, dance, and act together with the actors, Theatron which was the viewing place, Skene which was the tent or the decorated building behind the stage, and Parados which was the passageways used by the chorus, actors, and audience as entrances and exits to the amphitheater (as shown in figure 1). Figure 1 Greek Theatre Note. This figure is retreived from http://webcache.googleusercontent.com/ search?q=cache:v9_sNzGD5hsJ:www.slideshare.net Nevertheless, ancient Greek theatre cannot be demonstrated without shedding the light on Athens. Athens was a Greek city-state identified for its political, military, and cultural power. Athens was considered the center of Greek culture and theatre. Greek theatre originally initiated with Athens festivals. Athens had four festivals for worshipping the god of fertility and wine Dionysus who was the son of the god Zeus and the mortal Semele. The Athenians celebrated their annual fertility four tribal festivals known as Festival of the Wine Jugs and Old Dionysia in March with a whole week of public wine drinking and phallus, penis worshipping religious orgy (Cohen,n.d.;Phillips, 2000). The religious rites for these festivals eventually took the shape of poetry that later developed to become plays. Greek plays and drama started as an entertaining event that developed to become a powerful medium of communicating ideas. Theatre played an important role in the ancient Greek civilization because it was reflecting the flaws and values of the Greek culture. It mainly focused on solving the human conflicts and problems of the day but with a supernatural element (god or goddess). The theatre that focused on exposing societys flaws benefited the audience who would learn from them. It should be noted here that the body language used in the Greek theatre played an important role in delivering the message to the spectators. As said by Heins-Uwe Haus (1995), We feel obliged to visualize the events of the play, if we want to grasp something of the spirit and the roots of the dramatic heritage of Sophocles. It was this fusion of the artistic and the political, the formal and the philosophical, that made this experience unique. Therefore, the people in Greece were on intimate relations with th e body where they used body language as a major part of the Greek drama. After scrutinizing the Greek drama, it becomes obvious that gods in Greek society were viewed in human terms. For instance, gods can have emotions of sadness, happiness, and emotions of love; they can hold grudges, and can fight with each other. The gods in Greek plays were, like humans, uncertain of their destiny. Additionally, humanity was strongly concerned in ancient Greek drama where humans were elevated from animals. Human harmony depended on the interaction between human and divine forces where peace would be endangered if disharmony existed (Tripod members, 2004). Figure 2. Theatre Masks Note. Retrieved from http://www.crystalinks.com/greektheater.html Greek plays consisted of two major types: tragedy and comedy. The two masks, in figure 2, symbolize both the comedy and tragedy aspects of the Greek Theatre. These two masks that represent duality were worn in ancient Greece during the golden age, around 500 300 BC. With respect to tragedy, it was expressed by Aristotle as: an imitation of an important and complete action, which has a specific length, written in an embellished language, with its separate parts set in order and not randomly, in active and not narrative form, tending through pity and fear to the catharsis of passions. The word tragedy was derived from the words Tragos meaning goat and ode meaning song. The reason behind this vague origin had to do with two possibilities: the first which was related to the choruses who were dressed in lion-skins of goats, and the second which was linked to the prize for best song that was a goat. Ancient Greek tragedy mainly depended on stories of myth or history but with varied interpretations of events. It mainly focused on psychological and ethical attributes of characters instead of physical and sociological ones. Tragedy was dominated by the works and innovations of three well-known playwrights: Aeschylus (525-456 B.C.) who was known for his tragic trilogy the Oresteia which enlarge the possibilities for dramatics through the com munication between two characters in his plays. Aeschylus made use of a third character; however, Sophocles (496-406 B.C.) was the one who actually began it. The latter was known for his trilogy Oedipus Rex where his plays decreased the job of the chorus in Greek drama in order to enhance the interaction between characters and the progress of the character itself. The third tragedian was Euripides (480-406 B.C.) who indicated the ultimate form of drama and employed a more naturalistic and human aspects in his plays. An example of tragedy can be the famous speech of Macbeth (Tripod members, 2004): Tomorrow, and tomorrow, and tomorrow, Creeps in this petty pace from day to day, To the last syllable of recorded time; And all our yesterdays have lighted fools The way to dusty death. Out, out, brief candle! Lifes but a walking shadow; a poor player, That struts and frets his hour upon the stage, And then is heard no more: It is a tale Told by an idiot, full of sound and fury, Signifying nothing. With respect to comedy, the word comedy was derived from Comoi which was the name of a god meaning amusement and entertainment. It was usually based on a happy idea that used exaggerated, ridiculous, and sensual pleasures; for instance, a peace with a power or sex strike to stop war. Comedy plays commented and criticized contemporary society, politics, literature and Peloponnesian War. Two playwrights were famous in this domain: Aristophanes (448-380 B.C.) and Menander (342-292 B.C.). Comedy was not as popular as tragedy at first. However, the popularity of Comedy was accompanied with the diminishing of the popularity of tragedy which highly represented the role of theatre. Therefore, tragedy was at its peak in Greek society when the society was at its height whereas comedy (a means for decreasing frustrations) was at its peak during the decline of Greek government. A good example of comedy can be a funny tale about a strong woman Lysistrata who led a female union to stop the war in Greece. This play, written by Aristophanes, can be a good demonstration of the role of women in ancient Greek time. Women, in this play, were revealed as deceiving, mischievous, strong, smart, cunning, and as being leaders. Lysistratas cunning was shown through her great plan of refusing sex by the wives to their husbands. She knew that by refusing sex, peace would be gained since men would not be able to resist this situation. Moreover, what revealed the cleverness of women was when they took over the Akropolis. Lysistrata was able to give a speech on how to run the government and was capable of changing the situations that she didnt like; she was a true clever leader. For instance, Lysistrata mentioned: If we sat around at home all made up, and walked past them wearing only our see-through underwear and with our pubes plucked in a neat triangle, and our husbands got hard and hankered to ball us, but we didnt go near them and kept away, theyd sue for peace, and pretty quick, you can count on that! (as cited in Gruber-Miller, 1987). Also, Lysistrata said: The older women are assigned that part: while were working out our agreement down here, theyll occupy the Akropolis, pretending to be up there for a sacrifice (as cited in Gruber-Miller, 1987). The Warriors in Lysistrata said (Tripod members, 2004): First Speaker: For through mans heart there runs in flood A natural and noble taste for blood Second Speaker: To form a ring and fight Third Speaker: To cut off heads at sight All in Unison: It is our right! Youth Come, listen now to the good old days when children, strange to tell, were seen not heard, led a simple life, in short were brought up well. Although women were not permitted to engage in ancient Greek plays or even to be with the audience, women made their own festivals in order to gather and discuss their issues with each other. Women played an important role in the Greek society; it was like what people nowadays in our society say behind a great man there is a woman. It was the same case where behind every hero there was a woman. Greek theatre spread its cultural influences to Egypt, the Middle East, Rome, and then the whole world. This indicates how much the Greek theatre has influenced our modern theater. Without ancient theater, the form of entertainment nowadays may not have existed. As indicated by Rebekah Martin (2006):Without the influences of Dionysus festivals and Greek drama, Shakespeare would have no foundation, and Andrew Lloyd Webber would be out of a job. Therefore, the roots of drama have affected everything from radio drama to modern cinema.

Reader Response Criticism to Gods Determinations Essay -- Gods Deter

Reader Response Criticism to God's Determinations For the reader demanding either rational sense or aesthetic pleasure from poetry, reading the preface to Edward Taylor's "God's Determinations" is humbling in ways unintended by the 17th century Puritan minister and poet. "Rationality" per se seems rejected at the start, where we are asked first to comprehend "Infinity," and then to envision it (everything) "beholding" "all things"(also everything). "Things" get no clearer as we progress, as we find whatever "infinity" "beholds" in not everything but "nothing," and that "nothing" itself to become the building material for "all." Identifying the paradox, perhaps, as that which begins the Biblical account of the Creation, even the rationalist may regain interest in the succession of images describing the "building" of "this Globe"in what one might expect to be Biblical terms, but any reader looking for any logical relation between these images is quickly lost again, as metaphors for "this globe" shift from a wood-turning, to an iron ca sting, to a stone edifice, a corse...

Critically Compare and Contrast Community Psychology and Public Health Approaches to Social Problems

In this essay, I will critically compare and contrast community psychology and public health approaches to social problems. I will do this by comparing strengths and weaknesses of both approaches, as well as similarities between these approaches. To compare these two concepts, one should first have a basic understanding of the origins and historical development of community psychology and public health. According to the American Heritage Medical dictionary (www. ahdictionary. om) Community Psychology is â€Å"the application of psychology to community programs for the prevention of mental health disorders and the promotion of mental health. † Community psychology has its roots in the mental health reform movements in the USA, according to Tutorial letter 102/0/2013for Pyc4811 (2013). The three most important reform movements were the â€Å"moral treatment† (early 1800’s), the â€Å"mental hygiene† (early 1900’s) and â€Å"deinstitutionalisationâ₠¬  (1960’s) (Tutorial letter 102/0/2013for Pyc4811). Each of these movements was intended to view and treat mental illness as a social problem rather than an individual problem. It was also a move towards ‘prevention rather than cure’ concerning mental illness. (Tutorial letter 102/0/2013for Pyc4811) According to Tutorial letter 102/0/2013for Pyc4811 (2013) there are two major models of community psychology: the Mental Health model and the Social action model. The location of mental illness, according to the Mental Health model, is at the method of interaction between individual and environmental factors. The Social Action model places the location of mental illness ‘within oppressive and exploitative social and economic structures’ (Tutorial letter 102/0/2013for Pyc4811, 2013) Public health, like community psychology, focuses on prevention of disease. It is defined as â€Å"the science and practice of protecting and improving the health of a community as by preventative medicine; health education; control of communicable diseases; application of sanitary measures and monitoring of environmental hazards† by the American Heritage Dictionary www. ahdictionary. com) Like community psychology, public health also focuses less on the individual and more on the public and society in general. Public health concerns itself with the prevention of lifestyle diseases, such as heart problems, as well as diseases of which the occurrence can be reduced if the public is educated about it, such as HIV/AIDS and cholera (Tut 102 for PYC4811). Public health, as practised in South Afri ca and most industrialized countries, is based on the biomedical/western model of illness. According to this model, the reason for disease and distress (and, therefore, mental illness) is because of lesions within the body or mind. These lesions are caused by an interaction between a. ) The characteristics of the individual (such as age, educational level, nutritional status, etc), b. ) Disease-causing agents (such as germs, viruses, alcohol, etc) and c. ) External environmental and social issues (such as poverty, war, pollution, etc). (Tutorial letter 102/0/2013for Pyc4811, 2013). According to Marc Zimmerman (http://www. answers. om), there are many similarities between the Community Health and Public Health fields, such as their methods, topics, theories and values. Both fields use methods such as advocacy, community organizing, policy influence, and dissemination (Zimmerman, http://www. answers. com). They also both apply theories and conceptual models, such as empowerment theory, social change theories and ecological theory. Community Psychology concerns itself with cu ltural issues and differences through the application of theory, research and intervention programs. This is similar to Public Health approaches because these programs are designed to match the values, norms, and beliefs of the community or public, whether the focus is on ethnic, behavioural, gender, or cultural differences. Both Community Psychology and Public Health regard social relationships and involve the community. Both also consider the external factors when looking at the individual’s problems, so as not to solely blame the individual for the problem, and will advocate social rather than individual change. (Perkins, 2011) There are, however, key aspects in which the two approaches differ. While Community Psychology concerns itself more with mental health issues and behavioural aspects of health (such as promiscuity, drug use, etc) , Public Health seems to focus more on traditional health issues, such as communicable diseases (like HIV/AIDS, T. B, etc). The two approaches also differ in the sense that Community Psychology focuses on theory and social research, while Public Health has a more practise-orientated approach to social problems. Zimmerman, http://www. answers. com) To conclude, I would not say that these differences are irreconcilable, as the two approaches have more in common than they differ. When dealing with the mental health of the community, I believe that it would be advantageous to apply both Community Psychology AND Public Health approaches. Because both approaches focus on prevention and empowerment, as well as community involvement, they can fulfil each other’s short comings by using the same principles.

Marketing Strategies Of Greenwich Pizza Essay

Greenwich re-invents itself more with a more dynamic â€Å"G† logo to attract more customers. This brand look is also an indication of how attuned the company is with the ever-changing times and evolving customer lifestyles. From its previous dark green and red color scheme, Greenwich stores were redesigned with a contemporary motif using the brighter and more dynamic colors of brilliant green and vivid rose. The new colors and graphics help create a livelier, more inviting ambience in Greenwich stores. In addition to this, the new corporate visual identity graphics exhibit the dynamism of the brand. This new look is also complemented by crunchier and tastier pizza products. With rich loads of toppings on crunchy pizza crust, Greenwich created an ideal balance between the customer’s expectations of product quality and taste and a pleasant dining experience. A whole new look, a whole new Greenwich! This is part of Greenwich’s continuing effort to reach out to pizza lovers all over the Philippines. POWERFUL ADVERTISING Greenwich aggressively harnesses tri-media to communicate all the benefits consumers can enjoy at Greenwich. This is augmented by the use of outdoor advertising materials and merchandising collaterals that help heighten public awareness of Greenwich offerings. All these complete effective campaigns and exciting promotions that inevitably translate to high sales performance. Greenwich focuses its marketing campaign on the yindie groups and the strategy has worked wonders. The term â€Å"yindie† has been around for a while now, although it did not become a buzz word like â€Å"yuppie. †It is defined in dictionaries as an informal term referring to a person who combines a lucrative career with non-mainstream tastes. From a pizza chain that was ranked five years ago somewhere in the bottom of the industry ladder with other small pizza stores, Greenwich has become the No. 1 pizza chain in the country, accounting for at least 60 percent of the P5-billion market. â€Å"Our market share is now bigger than those of the other two major pizza chains in the country, combined,† says Luis U. Velasco III, marketing director of Fresh N’ Famous Foods Inc. , maker of Greenwich pizza and a member-company of the Jollibee Foods group. Velascosaysthecampaignfocusingonthebarkadasstartedwhen,after conducting research five years ago, the company realized it was nowhere to be found in the pizza industry’s list of major players. It was lumped with the rest of small players, which were hardly making a dent in the pizza market. â€Å"We decided that we want our brand to be stronger in the minds of our consumers. We took a closer look at our products, identified our strongest offering, which is pizza, and studied its characteristics. We then looked for the type of market that we wanted to talk to,† Velasco recounts. â€Å"Pizza is a fun product, adventurous considering the many kinds of toppings one can put on it, less formal as you eat it with your bare hands whether sitting or standing and it is a type of food that people enjoy eating when shared,† he says. Given the characteristics of its main product offering, it was decided that Greenwich pizza and the yindies were a perfect match. Just like Greenwich pizza, the yindie market is casual, more adventurous, hip and fun, and interactive and inclusive. As Greenwich turned its focus on this segment of the market, the company decided to level up and redefine itself from being a fast-food to a fast-casual chain of restaurants. â€Å"Our roots are fast food and we are not abandoning it, we are only upgrading the customers’ experience in our restaurants,† Velasco says. To transform into a fast-casual restaurant, Greenwich did a makeover of all of its outlets, improved on its pizzas in terms of quality and the varieties of its offering, made its pastas (especially the lasagna) at par with the offerings of even some fine-dining restaurants in the metropolis, introduced other fun food like chicken wings, offered full meals and even breakfast meals in some outlets. â€Å"We upgraded our looks and our service to customers. Our offerings now are not the usual fast-food type of products anymore,† Velasco says. We have been known as the affordable pizza option, that is fine and we are keeping that. But we also want to be known for good taste, quality service and a part of the barkada. †