Dubai Culture Essay

Dubai is generally an Arabic country with Arab as its official language. However this should not scare you in any way because there are so many foreigners from all over the world who come as businesspeople, tourists or workers. This means that English is used as a language of communication because it common to many. In fact most of all road and location sign posts are in English and Arabic, this also includes restaurant menus, shop signs and so on. http://www. dubai-101. com/dubai-culture/dubai-culture-3. htm Dubai is therefore a cosmopolitan city because of the different nationalities that have converged here. This means that visitors can dress however they like but must be careful not to antagonize the local Muslim cultures. Therefore it would not be wise for women to dress in tight or skimpy dresses; it would be regarded as disrespectful. The local people love wearing traditional dresses, with men wearing â€Å"dishdasha† or â€Å"khandura† which is a long white shirt like dress that is full length. The men also wear a â€Å"gutra† which is a red or white checked headdress. The women on the other hand wear a headscarf and a black robe-like dress called â€Å"abaya†. The abaya is worn over their normal clothes and is worn while in public. http://www. dubai-101. com/dubai-culture/dubai-culture-3. htm The city is beautiful thus photography unless for restricted areas is not prohibited. One should be careful not to photograph Muslim women since it is considered offensive. Areas that photography cannot be allowed are government buildings, ports, airports and military installations, this because of security reasons. Also before photographing anyone it is considered polite to seek their consent. The main types of dishes are Arabic cuisines and sharwama a hot lamb or chicken sandwich with vegetables is sold in the streets by vendors. Alongside this vendors are juice vendors who take advantage of the hot weather. Alcohol is limited and only allowed in licensed hotels and bars. In general the culture of Dubai is â€Å"Vibrant and very colourful. † http://www. mapsofworld. com/dubai/dubai-culture/ REFERENCES Dubai- Dubai Culture: Retrieved on 9th June 2008 from: http://www. dubai-101. com/dubai-culture/dubai-culture-3. htm Dubai Culture: Retrieved on 9th June 2008 from: http://www. mapsofworld. com/dubai/dubai-culture/

What Are the Three Levels at Which a Product Can Be Seen?

Assignment No. 9 Rome Business School Q1 What are the three levels at which a product can be seen? In response, use a concrete example of product. The product is defined as a â€Å"thing produced by labor or effort or the â€Å"result of an act or a process†and stems from the verb produce from the Latin ‘produce' which means to lead or bring forth'. The first economic use of the word was by Adam Smith, known as the father of modern economics. -Kotler et al (1989) For marketers, it is useful to divide the product into three main categories, being the Core Product ( Also known as Core Benefit), the Actual product and the Augmented Product.You can see them in the diagram below with some examples of what they encompass. -Kotler et al(2006) I shall use the example of the Adidas Sports apparel, a product line which they have used heavy societal marketing to promote. Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world. The 11% increase in sales in 2011 thanks to their new marketing efforts has meant an income of around 634 million euros. Out of this, they invested about 136 million euros in Marketing. About 1/6th of their income. -Adidas annual report (2011)The strategy behind selling their sports apparel, has been to differentiate the offering from their competitors like Nike by providing more customization for the customers. They say their key strategic pillars are: Gaining sales and market share with key growth categories such as running and basketball within Adidas Sport Performance Leading the industry in the fields of customization and interactivity across categories Expanding Adidas Sport Style in the fast-fashion business with the Adidas NEO label It is obvious here, that Adidas has invested heavily in developing all three layers of their product.The Core Product: this is the part of the product which satisfies the basic need of a consumer by providing a basic benefit. For Adidas apparel, it provides a com fortable clothing in which to do physical exercise. Adidas, how started producing the standard type apparel shirts we see today in the 1980s when they had their largest boom in sales. The core benefit, does not however distinguish the product from competitor's offerings, but it is useful to know in order to give the company a clear idea of exactly what need they are fulfilling.The Actual Product: This is the physical product into which the core benefit is translated into, but at this stage, the marketer has to make it physically and cognitively different from the competitor's offerings in order for it to sell and retain a unique position in the customer's mind. Kotler (2006) states that this can involve deciding on the quality level, product and service features, styling, branding and packaging. It is not the same as the 4Ps of marketing, because those include place and promotion, which are not direct product attributes.I shall describe each of these so as to give a full idea of wha t Adidas has done to define and perfect the actual product. a) Product Lines: In the 1990s, Adidas subdivided their apparel to appeal to three types of customer segments: the sportsmen ( for which they opened Forever Sport), this was based on the original concept of the brand by founder Adi Dassler . He made Adidas to help athletes perform at the peak of their ability, and this goal continues to drive the brand’s activities today. Adidas performance is focused on meeting the performance needs of all athletes.Forever Sport products are â€Å"engineered to perform†, bringing high-level, performance-oriented products and innovative technologies to the market. Forever Sport is structured into five main sports categories: running, basketball, football, tennis and training for sport. The brand-followers in the lifestyle market- or which they opened the style-focused Adidas Originals . The originals line includes the brand NEO. The Label focuses on more accessible price point s, maintaing a premium to competitors. From a geneder split point of view, adidas NEO is targetting primarily the girls who account for two-thirds of the business.The Original division allows adidas to increase its reach into the lifestyle market, without losing sight of its long heritage as the original performance brand. The Original division is geared specifically toward consumers who may be less active sports participants, but who are style setters and style leaders. It is these people who set the trends which are later adopted by the mass market. Originals speak to the needs and values of the lifestyle consumer with concepts that are smart, cool, positive, modern and alive. Adidas Originals are the perfect fusion of heritage sport authenticity and global street style.Lastly, for the sports-elite Adidas opened Adidas Sports Style . Adidas defined the last one as the â€Å"Future of sportswear, which includes the labels Y-3 , Porsche Design, Adidas SLVR and Adidas NEO. Their pos itioning statement was â€Å"Style your life† . The overall marketing statement that ties these three product categories is â€Å"Adidas is in all†. They made these product lines for the general public, but the main focus was on supplying the sports wear of the major sports , focusing on football, tennis, basketball, cricket and athletics and rugby. ) Manufacturing level: Adidas owns four factories in China, the US, Germany and Japan, as well as sharing manufacturing with 863 other factories worldwide, 60% being in Asia. For the Y-3 product lines, they have used expensive materials at times such as kangroo leather ( football shoes with kangaroo leather were worn by david bechkam in 2006) , and many shoes in the SLVR style, also have camel fur and the softest of fabrics available on the market ( which inevitably drives the price up) .Most of their apparel, especially for the sports shirts is made of a polyester/cotton blends. c) Quality level and Pricing: Adidas strives to â€Å"Make athletes better† , therefore the quality of their apparel has been produced to mirror that statement. The fact that their shirts are worn by the best athletes ( and celebrities) in the world such as Rafael Nadal in tennis, David Beckham in football and Suresh Raina in Cricket only prooves the quality of the apparel they sell. In their own words Ensures Adidas material quality meets or exceeds customer expectations Ensures Adidas takes a leadership role in the industry in terms of material quality and color management Leads material quality in the pursuit for continuous product and process improvement† -Adidas (2011) In regards to pricing, Adidas is still adopting a price skimming strategy on their new products. For example, shoes in the Y3 and SLVR line cost about 300-700 USD. The price decreases with more economical brand ranges such as the Adidas originals, but still remains higher than the competitors like Puma and Nike.They do also have used however p enetration pricing, especially in their new strategic markets like central Russia and china, to ensure their products stay competitive at the point of sale. d) Styling level : The style of Adidas has been focused around being a â€Å"young† for the type of customers which were the main users of the apparel: upcoming sports men , or people who want to be in shape ( therefore feel younger). They say the design of their clothing should be â€Å" elegant, timeless, honest, inspiring and courageous†.To ensure they recruited the best designers, they opened their own design academy with schools in Tokyo, New york and London, as well as hiring what is probably the world's best youth designer, Japanese Yohji Yamamoto . e) Branding: One of the biggest marketing achievements I think has been that of Adidas’s brand management, where they established almost unparalleled brand identity. They say their brand mission was to â€Å"be the leading sports brand in the world† and they described their brand values to be â€Å"Authentic, passionate, innovative, inspirational, committed and honest.Adidas believe that consumers want choice. Therefore, the group implemented a multi-brand strategy, which allows them to capitalise on opportunities from several perspectives, as both a mass and a niche player. According to that, the brand is able to keep a unique identity and focus on its core competencies, whilst simultaneously providing the group with a broad spectrum of products. International marketing is crucial for the group in its quest to generate substantial profits; as survival depends on their established presence on the global world market.Their strategy was to concentrate on specific customer needs and wants. As they put it â€Å" Only by identifying and understanding consumers’ buying habits, their fitness level, their motivations and goals for doing sport and their individual lifestyle, can we create meaningful products, services and expe riences that build a lasting impression† To do this , they divided each product segment e. g the Adidas originals into various brands which focused on target-specific wants as as to generate greater customer loyalty.Each brand is responsible for the execution of it's own strategic focus ( DE-centralized management approach) by creating a constant stream of innovative and inspiring products and generating communication strategies that represent each brand and category in an engaging and compelling way. Their major brands are: NEO, SLVR, Y-3( high price range), Reebok ,Adidas originals, Adidas golf and CCMHockey. Reebok is an especial success story of their brand because it didn't stem rom them, but was acquired as part of a global expansion strategy in It occupies a specific market which then support's Adidas's brand strategy instead of cannibalizing it. It's market is similar to that of the Adidas Originals, Reebok is suppose to make the consumers â€Å"fit for life†. I nnovation at the brand is rooted in developing technologies and concepts that enable consumers to train at their best every day, whether they are running to keep fit, exercising in the gym or participating in other fitness activities.Reebok Classics leverages the fitness attitude and roots of the brand into the lifestyle segment. Reebok thus focuses in-between the two ends of the consumer spectrum as you can see in the diagram below To give the product a brand identity, the focused on getting Brand ambassadors within sports as well as sponsoring many team shirts and events. For example, they teamed up with FIFA, clothing most of the world's football teams including Manchester united, Barcelona, Argentina, and recently signed up Manchester united winger Nani as their new brand ambassador.It is to be noted, they do not only have one, but several brand ambassadors for their different apparel product categories. For example, they hired NBA's champion Kobe Byrant to reinforce Adidas†™s support of the â€Å"best of the athletes† and also their design credentials. f)Packaging – Adidas helps customers distinguish between the fakes and the originals with the help of it's packaging. Most clothes bought even in the shops have several tags with manufacturing details, composition, designer information, history of the item, washing guidelines and a hologram with the logo that can be seen clearly.The packaging also helps to communicate the brand value's of sustainability. The packaging for the shoes for example comes from 100% recycled material, and to save on fuel costs, the weight on packaging has decreased by 33% since 2006. g) Service Features – Adidas tries to help it's customers find the right product for them, and most of their service is centered around this. In-store they have trained staff that can consult customers what is the best product depending on the sport they do, or what they want to achieve fitness wise.They also have stylists w hich in their major stores can help a person re-define their style. Lately, they set up a VFW( a Virtual Footwear Wall) . It's the first in the world and can be found at its flagship store on London's Oxford Street, which uses advanced touchscreen technology and real-time 3D rendered products to allow customers to find out more about products before they buy. They can rotate footwear, view it from multiple angles, zoom in to see details, etc. The Augmented Product: this part of the product is the non-physical part of the product.It usually consists of lots of added value, for which you may or may not pay a premium. It may include the warranty, the customer service support offered , Installation, delivery, financing help and after-sales service. The augmented product is an important way to tailor the core or actual product to the needs of an individual customer. The features of augmented products can be converted in to benefits for individuals. For Adidas, the augmented product of th eir apparel is that it provides a complete solution for the exercising needs of the individual.Through their marketing efforts, they have created an Adidas sports community to make the customer really feel as past of a group when they purchase the apparel. Adidas provides the customers it's brand as a way of definition of the self, as one aspires to have the brand personality. It therefore can be used as an group identification tool , for the group that one belongs in, and one that they aspire to be. To help in this, Adidas offers heavy customization of the product as well as the possibility of designing and ordering team shirts.In their websites miteam. adidas. com , they really try to create a sense of â€Å"team spirit† with their brand, and often those who have bought their shirts get invited to events such as their catwalk openings. Apparel is also waranteed for 6 months after purchase, with the possibility of returns if the client is not satisfied with the product. Q2. Provide examples of the four types of consumer products and how varies the way in which they are marketed. The United States Consumer Product Safety Act has an extensive definition of consumer product, which begins:Consumer Product-The term ‘‘consumer product’’ means any article, or component part thereof, produced or distributed (i) for sale to a consumer for use in or around a permanent or temporary household or residence, a school, in recreation, or otherwise, or (ii) for the personal use, consumption or enjoyment of a consumer in or around a permanent or temporary household or residence, a school, in recreation, or otherwise; but such term does not include— (A) any article which is not customarily produced or distributed for sale to, or use or consumption by, or enjoyment of, a consumer,Kotler et al(2010) describes five main types of customer products as you can see bulleted below 1) Convenience Products are those that customers buy frequently, i mmediately and with a minimum of comparison and buying effort. e. g candy, magazines and fast food 2) Shopping products are less frequently purchased and it is those that customers compare carefully on the basis of suitability, quality, price and style. Examples are furniture, clothing, used cars, hotel and airline services. ) Specialty products are those with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort . 4) Unsought product are consumer products that the consumer either does not know about or knows about but does not normally think of buying. Most major innovations are unsought until the consumer becomes aware of them through advertising. Classical examples are funerals and blood donations to the red cross. These products require a lot of advertising, personal selling and marketing efforts. ) Industrial products are those bought by individuals and organizations for further processing or for use in conducting a business. The three main groups are materials and parts, capital items and supplies and services. I have chosen four customer products, starting from the cheapest to the more expensive. I shall describe the marketing for these four consumer products: 1) Pink lady apples. ( Convenience Product) The Pink lady apples come from a variety called â€Å"cripps apples†, originally bred by John Cripps which made them an especially crisp and fruity variety.The apple variety is owned by the DAFWA( Department of Agriculture and Food,Western Australia) and run by IPLA ( International Pink lady alliance) which is a large collection of apple farmers that have special rights to cultivate the apple worldwide. Pink Lady brand apples must meet certain trade mark quality specifications. Criteria for the specifications include sugar content, firmness, blemishes and color. Inspections are regularly performed to ensure both the quality and traceability of the apple from the orchard to the shop.This is part of their marketing as the Origin is an important point of product differentiation. It brand started when one of the producers offered the apple to his wife for valentine, thus came the idea for the romantic theme of the apple and it's main slogan â€Å"Pink Lady-so much more than an apple†. Product: The main product features (part of the actual product) are : It's s elegant : with its characteristic glow and perfect complexion†¦ It’s good enough to eat ! It is sensual :with its voluptuous charm, subtle fragrance, delicate and juicy flesh, it is the most glamorous of apples.It denotes pleasure :its crunch combined with the subtle aromas of wild strawberries, vanilla, litchi and rose give this fruit a unique and long lasting taste! It is the perfect balance of sweet and slightly tart. -Pink apple. Com Their marketing campaign was aimed at increasing the apple's sales and positioning it as an apple of better taste and higher quality than comp etitor products . They succeeded, especially in Italy where 97% of the customers thought it was a higher quality apple than the others.They also highlighted the product's attributes, and marketed it for it's nutritional quality, having high amounts of Vitamin C, antioxidants and fiber. An initial campaign featuring Audrey Hepburn, heroine of cool girls the world over, propelled Pink Lady toward becoming the most popular girl in school. Marketing campaigns revolved around female-centric holidays , Valentines Day, mothers Day, and worthy, trendy causes (breast cancer research). To market the apple they have done the following: ) Branded it with appealing heart shaped stickers: Most competitors have products with round poorly visible stickers, but Pink Lady has put larger pink heart shaped stickers to attract the customers to buy the product in-store b)Promotion: Television campaign: One of the few apple companies that launched a very successful television commercial to highlight the r omantic nature of the apple . Their main target market is obviously women who care about their bodies and want to eat healthy nutritious but also great tasting apples.They also released a couple of arty Posters, featuring people eating the pink apple in Paris, worthy of bedroom decoration. Pink Lady has undertaken also a wide range of initiatives to boost the brand and consumption in the U. S. , forming alliances with other groups such as the American Cancer Council and Sherwyn Williams. The latter has been an important promotion strategy called ‘paint it pink’. Where the customers were encouraged to paint something pink in their life, and then they could submit the picture to the Pink company via their website and win cash prizes.They have also been involved in flash mob dances and enlisted Biggest Loser celebrity Ali Vincent as a Pink Lady spokesperson. It is hoped that other initiatives including pre-mix cocktail development and branded sliced apples could also boost the brand in the future. They have also aligned with Walt Disney companies to produce â€Å"Pink-Kids†, that will in the future not only sell apples that have a higher sugar content than the ones for adults, but also make pre-packaged snacks .Pink lady also uses heavy occasion-marketing , offering customers discounts, apple recipes, gift bouquets with roses and apples as well as cards with pink lady cartoons as a part to boost sales for occasions like Valentine and Mother's day. Online, through their website Pink lady offers many , recepies, competitions like the food photography award, customer opinion blogs. They use other websites such as facebook and twitter to promote awareness of the brand.They also organize and take part in events such as the Vitality show ( wellness and fitness exhibition in the UK), The Virgin London marathon and the Valentine's day bonanza, where the winner this year won a new FIAT 500. c) Elite Pricing: Pink Lady apples cost on average 3. 20 Euros per kilo, which is about 1. 50 euros more than their competitors. They distinguish their product through this, thus appealing to the more wealthy health-conscious customers. They target the generation X and baby boomer females, who have more disposable income on luxuries.As John Reeves, the CEO Says â€Å"The Pink Lady is high priced even when it’s on promotion† d) Place: Pink lady apples are not sold directly by the company but via upmarket retailers such as Coop supermarkets in Italy, or Waitrose and Sainsburys in the UK . Their marketing campaign recently has been aimed at increasing sales in developed countries of the world. Here, is an example of a couple of countries. They have started marketing with retailers in Brazil, India, China (giving import licenses in Shanghai and Shenzhen)and Russia.They do this by organizing B2B exhibitions and meetings, with potential wholesalers and retailers who then push the product to the customer through in-store promotions. For their direct customers, Pink lady applied the concept of Experiential marketing . They opened many kiosks on the high streets of the big cities like London, gave free apples away at offices, talked face to face with the customers and went into schools to tell the romantic foundation story. This really encouraged the customers to try the apple and then buy it. )Customer Relationship management : This was designed for email marketing to the 8,000 strong Pink Lady Club database to engage with Pink Lady loyalists, to promote the weekly competition www. pinkladysunshine. co. uk/your-sunshine-moment/ and encourage them online to enter the main competition. It also kept track of online poles, customer surveys and general comments posted about the apple online. Overall, the Pink lady has differentiated itself from it's competitors by positioning itself as an apple for women who was both nutritional and sensual to eat.The augmented product included the membership that one could have to the Pink club, the competitions one could enter, as well as the information one had on it's production and origins. The mainly societal marketing approach aimed to increase sales in the Northern hemisphere before moving onto the southern hemisphere worked incredibly well, letting them be the no. 1 favored apple of Europe by 2012 and providing them with a sustainable competitive advantage. 2) Zara Clothing: (Shopping Product) Zara is owned by the Inditex Group.Inditex Group is a large company based out of Spain running around one hundred stores dealing with textile design. Inditex operates over 4,350 stores worldwide with brands like Massimo Dutti, Bershka, Oysho, Pull and Bear, Zara, Zara Home, Uterque, and Stradivarius(History of Zara, 2008) Zara is present in 71 countries, with a network of 1,475 stores located in major cities throughout the world. The group also has a distribution center in Zaragoza, called Plataforma Europa, which distributes to all the Zara stores within Europe. â €  Marketline France Apparel retail industry report, 2008, pg. 20) Zara's marketing strategy has been centered around creating Zara clothing, not as a â€Å"fad† but more as a lifestyle choice for the independent working woman. They seek to bring the major catwalk models into the ordinary life by making the design more practical and economic. To do this, they had to understand the â€Å"psychology† of their customer needs. Including, what makes the customers re-buy Zara products and how they feel when they are wearing them. They discovered that 1/3 women don't like the way their clothes fit them.To overcome this, Zara recruited a team of designers that completely revolutionized the Product, making them â€Å"look beautiful† on almost every body. They did this by accentuating the style and neutralizing the body contours beneath the body. Now, the customers who wear Zara have an immediate â€Å"self esteem† boost, which is why the company boasts an incre dible growth of about 18% per year. 1) Place . Zara's target market is the Euro-chic crowd who wants more fashionable clothes with a shorter lead time. Zara produces lower quantities of clothing, therefore the supply of their items are very scarce.Zara relies more on location of a retail establishment rather than advertising to attract customers. Only . 3 percent of sales are spent on advertising for the company compared to that of its competitors who spend around 3. 5 percent. Zara is more concerned with finding the exact retail site that best suits the company rather than spending the extra money on luring customers into the store . They usually book the bottom floors in large shopping malls, so they are the first stores which a customer visits, and they also ensure that their spot on the high street Is in the most visible areas and install very large windows in their shops.The inside of their stores is usually moderately lit, with a minimalistic furniture and decor, and a definit e â€Å"professional† vibe. This matches with Zara's brand personality . 2) Pricing: Zara has often adopted a market penetration pricing strategy by positioning itself cheaper than most of it's competitors as you can see in the diagram below: c -Slideshare(2012) They give many coupons, online discounts and do frequent bargain offers in their shops. They seek to keep the prices fairly low and to provide quality. as can be seen in the diagram above). The pricing ties in with their logistics strategy to have a high turnover of clothes. Louis Vuitton's Fashion Director Daniel Pietter has described the brand as â€Å"the most innovative and devastating retailer in the world. Zara has a reputation of disrupting the market wherever it goes. A clear brand proposition has been crucial in the brand’s success. This is a great example of a brand built on a simple idea that is delivered ruthlessly and at a good price† –Daniel Pietter ,New York times(2010) ) Promotion: Zara, compared to her competitors in the haute fashion world has never been a big fan of using television commercials, but rather celebrity endorsement. The most chic considered stars like Angelina jolie, Scarlett Johanesen and Nicole Kidman have all been famous supporters of the Zara brand. To reinforce this celebrity image, all of their marketing material like their brochures glossy, expensive looking and glittery. However, they never make adverts on large billboards nor use posters. Because they do not use a lot of TV advertising, they are spending relatively little on their marketing campaign( about 0. % of total revenue). Therefore, their marketing strategy is focused around Zara's presence in the world and rapid expansion and distribution of it's stores. With more than 1,500 stores around the world in over 70 countries, they open around 150 new stores every year. With the brand becoming world renown, the company is also focusing on sustainable marketing by opening stores whic h consume 30% less energy compared to the average conventional store. The new stores also save 50% of water consumption and maintains their CO2 emissions below 150 toms a year.With this said, I have to add that Zara does however organise fashion events to attract it's clients. They are present in almost every international fashion show from Ethiopia to Finland. This presence not only promotes their brand amongst the elite, but also gives their designers plenty of inspiration for the constant innovation they have to deliver. 4) Product : On-top what I have already mentioned in my opening paragraph , it should be noted that Zara produces most of it's clothes in-house, and rarely outsources to ensure major quality control.If they do decide to outsource, they move their factories to places like Romania and the Czech republic rather than the developing world. This way they also spend less on transportation and can implement a Just-in-time manufacturing approach which guarantees there is a lead time of 2 weeks between the design of the clothing and it's appearance in the retail shops. It should be also noted, that Branding is not a big part of Zara's marketing like Adidas. They never place their logo on any of the clothing they make to avoid competition from imitator products.Instead, they train their customers to have a ‘good eye' on what is the real Zara product and what is a fake. Overall, with minimum marketing effort, Zara is an interesting company because they have demonstrated to the world you can still have customer loyalty and grow rapidly by offering a great value proposition instead of investing heavily in marketing campaigns. In the end, it is the customers through their own word of mouth that promote Zara the most. 3) ING Direct Online Banking:(Specialty Product) ING Is the world's biggest online bank, founded in 1991 and the fastest growing bank in UK history.It's main target market is the Generation X and Y who know how to navigate the internet very well , who do not have time because of their busy schedule to go to a regular bank, because of their restricted opening ours and also who are interesting in saving the money they have. Regular bank accounts make it easier to take out money, but online banks are more geared to saving money, which is why they usually do not have a minimum deposit requirement. a) Product: ING direct offers banking services and support 24/7 for wherever you are in the world.The service aspect of their product ( the augmented product) is their biggest competitve advantage and biggest source of differentiation. Unlike other online banks and investment groups like Ally bank and Perk Street, they assign every customer to a bank representative which stays with you for as long as your relationship may last in the bank. This is part of their CRM efforts ( Customer relationship management) and it has proven to be a big success because people feel less afraid of being just another face in the crowd, and kno w there is a person in the bank who knows about them and can serve them faster.The customer does not have to pay service fees as well, as in a regular brick and mortar bank and they offer low interest rates to borrowers and high rates to savers. All of this does great word-of-mouth marketing for the bank, who being online relies on it more heavily than a traditional bank , due to the fears of online scammers. Another big source of marketing for them and differentiation comes from their customer-specialised products.They have accounts for kids ( Kids Savings accounts), Business Accounts and for Pensioners that are more flexible than traditional banks and offer more benefits, and also a cash prize everytime someone opens an account : major way to attract clients. b) Promotion: ING Direct brands iself as the â€Å"Forward thinking† bank. It tries to deliver innovative marketing campaigns, mostly in the form of billboards, posters and television commercials to it's clients. It ma kes an effort to associate it's brand with all the number one achievers in the sports and business world.For example, has recently signed a contract with Ferrari and Formula One to become the major sponsor of their events. They invest also in the promotions at Football games, large billboards and Tennis championships. Recently, they launched a new brand positioning campaign which should make clients see them as â€Å"the most convenient way to do everyday banking†. For this sey made a 60 second youtube spot, which was then viewed on select tv finance and news channels like CNN, CBC, CTV, Global and TVA, as well as specialty channels including HGTV, History, TSN, RDS, Series+ and Canal D .However, a huge aspect of their marketing efforts still is Viral Marketing . They are heavily dependent on website advertising space, you-tube video clips, facebook and twitter online presence to increase brand awareness. They also partnered with application builders to be part of the increas ing app market. Now, if you download Sharebuilder app on your smart phone, you can use money directly from your online ING account to invest in the market. The CEO Jim Hemmer says â€Å"†ING Direct's mobile banking and trading apps are innovative and reflect the personality of the brand,†Overall, ING's financial products have succeeded because it understood it's customers. The money ING saved from not building physical establishments, they passed these cost-savings directly onto the customers who now get cash prizes when they open an account, very good rates and no service fees. The marketing has been mostly online for them, even if they still do sponsor many sports events, but most importantly it's a bank who has thrived like Zara on word-of-mouth, and based it's biggest advertising on the actual products it offered-being more price competitive, more personalized and more appealing than the competitor's offerings. ) Nomenus Quarterly ( Unsought product). This magazine is the most expensive in the world ( about 2200 pounds sterling) and came out as a limited edition of 50 published pieces. It was created by the German artist Erik Madigan Heck, as an attempt â€Å" to create something of lasting real beauty†. It's publications show photographic spreads of fashions by Azzedine Alaia and Ann Demeulemeester (shot by Heck himself), as well as works by some of the art world's greatest figures, including Lucien Freud and Anselm Kiefer.It has to be noted that all art in the magazine are one-off exclusive and original pieces, therefore the product offering appeals not to those who are interested only in art, but also photography and art collectionists. Price: Of course, with the price tag of over 2200 pounds, it is a magazine for the 1% elite of the society who are interested in alternative art forms represented through painting and photography. The price does quite a bit or word of mouth marketing for it, as it is the most expensive, and because of this, boasts quite a few online publications solely on its pricing strategy.Erik comments directly on the price saying â€Å"Let people pay the highest price, because you know what, we have the best product out there and it's worth it. And it works. It sells out before it even launches. † Packaging: The product comes in a unique black box-set laced together with a silver silk ribbon , in which inside there is the magazine. It is not only to protect it, but also to introduce the publication. Please see the picture below, from their own website. Place: The product sells online, through its own website, or you can view it for free online! Erik calls it the Robin Hood deal of marketing, that is give it for free†. He understands that the real customers buy the work to treasure the collection of art which is inside, not to merely have a flip-through. The magazine can also be found at exclusive book clubs like Damien Hirst and stores around mostly London and New York. Then, t here are many magazines and televison shoes who quote from the magazine, or use part of it's contents, giving it free publicity. For example, Vernissage Tv-an exclusive art and fashion channel is notable for citing Nomenus quaterly and showcasing it's work in a couple of short documentaries.Promotion: The magazine promotes itself through the business network of it's founder, Erik, who basically does not spend anything on promotion he claims, apart from the website expenses. All of the clients of the magazines are mostly designers who know him, or connected interested peoples like Kevin Roberts , C. E. O of Saatchi & Saatchi. As a way to promote the magazine itself, its pages feature exclusive photographs of celebrities and major art figures. For example, the latest issues had photos of the supermodel Mary Katrantzou and Tilda Swinton. In conclusion, Nomenus quaterly has demonstrated that passion does pay.It breaks away from the other examples I have used, because it plays in a very niche market of the cream of the high-class, who have very specific and complex wants-especially if they need to pay that kind of price for the product. It's marketing is almost purely word-of-mouth, and has worked extremely well for this magazine that delivers beautiful original work and has in it's own market no direct competitors. A completely original, innovative and eccentric consumer product that has demonstrated that via differentiation and quality, it has occupied a very specific market niche and gained a loyal customer base for the long-term. . What is a brand? Why are there many people willing to pay more for branded products than non-branded? A brand is a â€Å"name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. â€Å"Branding† began as a way to tell one person's cattle from another by means of a hot iron stamp, and today it's still doing the same thing- differentiating products fro m each other. -The American Marketing Associations Dictionary (2011) â€Å"Brands may be the most important tools for creating value and profitable customer relationships.Marketing is about building brands that connect deeply with customers. † -Kotler et al(2010) People are more wiling to pay for a branded product than for a non branded because of the concept of Brand Equity. Brand equity is the differential effect that knowing the brand name has on the customer response to the product and it's marketing. To explain this further, I shall use the example of a couple of Iconic brands. These are defined as having aspects that contribute to consumer's self-expression and personal identity.Brands whose value to consumers comes primarily from having identity value are said to be â€Å"identity brands†. Some of these brands have such a strong identity that they become more or less cultural icons which makes them â€Å"iconic brands†. Examples are Apple, Nike, Mc. Donal ds and Harley Davidson. People pay more for these brands because of the deep connection these brands have been able to make with their customers. Holt (2004) identifies four main elements to creating iconic brands, which will create a bond with the customer and justify the higher prices than non branded products. Necessary conditions† – The performance of the product must at least be acceptable, preferably with a reputation of having good quality. â€Å"Myth-making† – A meaningful storytelling fabricated by cultural insiders. These must be seen as legitimate and respected by consumers for stories to be accepted. â€Å"Cultural contradictions† – Some kind of mismatch between prevailing ideology and emergent undercurrents in society. In other words a difference with the way consumers are and how they wish they were. The cultural brand management process† – Actively engaging in the myth-making process in making sure the brand mainta ins its position as an icon. Kotler et al(2010) also adds that if the brand is going to be successful, differentiation from competitors is not enough. It needs to be relevant to the customers needs. The more there is a tight fit between the what the customer wants and what the brand gives and stands for, the greater chance of attaining a long term competitive advantage. To summarize, the branding done by companies makes people pay more for them because : )They have an Emotional connection to the brand- like McDonald people associate It with fun and tasty food. -relating somehow back to their childhood and family bonding. 2) It gives them a way to Express their identity through the brand image or personality. For example, buyers of Harley Davidson are usually men who want to feel more masculine and ‘rebellious'. 3) They are guaranteed a certain degree of quality and security as with the case for Parmigiano cheese, customers repeat purchases because they know what to expect in t erms of taste, thus it's part of a dissonance-reducing buying behavior. ) It gives customers a greater Self Esteem, for example, women who buy Fendi apparel get an immediate self-esteem boost from the purchase because they feel they are a step closer to their aspirational group, and feel they have ‘rewarded' themselves in making that purchase. In conclusion, for a brand to remain successful, it must rely less on the product's tangible attributes and more on creating surprise, passion and excitement surrounding a brand. It must also make sure that it's brand image and personality does not suffer as the business extends it's product lines or invests into new products. Q4.What are the four characteristics that affect service marketing and the additional marketing considerations for this sector? The service sector is one who's grown is increasing greatly. They not account for about 79% of USA's gross domestic product. There are two different types of services; the public ( offered by government and non-profit organizations, and the private ones ( offered by all business organizations). Kotler et al (2010) state that there are four main characteristics that define and affect services. They are: Intangibility: Services are intangible and do not have a physical existence.Hence services cannot be touched, held, tasted or smelt. This is most defining feature of a service and that which primarily differentiates it from a product. Also, it poses a unique challenge to those engaged in marketing a service as they need to attach tangible attributes to an otherwise intangible offering. Heterogeneity/Variability:Given the very nature of services, each service offering is unique and cannot be exactly repeated even by the same service provider. While products can be mass produced and be homogenous the same is not true of services. g: All burgers of a particular flavor at McDonalds are almost identical. However, the same is not true of the service rendered by the same coun ter staff consecutively to two customers. 3) Perishability: Services cannot be stored, saved, returned or resold once they have been used. Once rendered to a customer the service is completely consumed and cannot be delivered to another customer. eg: A customer dissatisfied with the services of a barber cannot return the service of the haircut that was rendered to him. At the most he may decide not to visit hat particular barber in the future. 4)Inseparability/Simultaneity of production and consumption:  This refers to the fact that services are generated and consumed within the same time frame. Eg: a haircut is delivered to and consumed by a customer simultaneously unlike, say, a takeaway burger which the customer may consume even after a few hours of purchase. Moreover, it is very difficult to separate a service from the service provider. Eg: the barber is necessarily a part of the service of a haircut that he is delivering to his customer.The additional marketing considerations for this sector are that a company must realise that increasingly what drives customer satisfaction is the level of services and the extra services offered compared to competitors, even if a company is selling a physical tangible product. E. g Sky-tv offers free installation when a customer purchases a good. This is part of the augmented product, but it also gives them an advantage point over their competitors. This said, companies must realise that the point of service devliery is when the employees ( representatives) of the firm meet the customers.Successful companies must focus their attentions on both the employees and the customers in order to achieve a satisfied client. This is part of the Service profit chain, that is the chain that links service firm profits with employee and customer satisfaction. For it to be successful it needs Internal service quality- superior employee selection and training to support them when dealing with customers Satisfied and productive service e mployees- the ‘extra smiles' are always passed onto the customer and adds more value to the overall service deliverySatisfied and loyal customers- if people had good service, it is more likely they will repeat purchase and give out a positive word of mouth Healthy service profits and growth: this is the final stage of the link which gives superior service firm performance. To ensure that this chain works well, marketers need to keep their employees happy and keep a good communication from the front-line employees to the top management. To ensure it all foes well, they have to employ a degree of Internal Marketing. Kotler et al(2010) say that internal marketing means that the service firm must orient and motivate its customer contact employees and supporting service people to work as a team to provide customer satisfaction,infact internal marketing must precede external marketing. An Example is the Four Seasons hostel , that invests on their human resources to motivate, reward and correct their employees when necessary , empowering them with the right motivation tools. They give a constant training in order to contentiously improve the service.This in turn, improves the quality of Interactive marketing , being the satisfaction the customer gets after being delivered with a certain quality of service. If this is successful, the customer will repeat purchase and spread a positive word of mouth. REFERENCES Kotler, Philip; Gary Armstrong (1989). Principles of Marketing, fourth edition (Annotated Instructor's Edition). Prentice-Hall, Inc.. pp. 639 Kotler, Philip. , Armstrong, G. , Brown, L. , and Adam, S. (2006) Marketing, 7th Ed. Pearson Education Australia/Prentice Hall. Kotler,Philip. ,Armstrong,G. (2010) Principles of Marketing 13th Ed.Pearson education. Australia/Prentice hall. History of Zara. (2008). Retrieved November 3, 2009, from Zara-Clothing: http://www. zaraclothing. net/history-of-zara/ MarketLine. (2008, July 8). Zara company profile. Retrieved from http://www. marketlineinfo. com American Marketing Associations Dictionary. Retrieved 2011-06-29. Holt, DB (2004). â€Å"How Brands Become Icons: The Principles of Cultural Branding† Harvard University press â€Å"Harvard MA Websites: http://adidas-group. corporate-publications. com http://www. adidasdesignstudios. com/ http://www. cpsc. gov/businfo/cpsa. pdf ttp://www. freshfruitportal. com/2012/02/06/how-pink-lady-plans-to-build-north-americas-most-recognized-fruit-brand/ http://pinkladyapples. co. uk/story http://www. pinkladyapples. com/news/news. asp http://www. slideshare. net/preciousssa/zara-marketing#btnNext http://www. zara. com/ http://www. trulydeeply. com. au/madly/2011/06/16/zara-brand-launch-marketing-australia/ http://fashiongear. fibre2fashion. com/brand-story/zara/advertisements. asp http://www. ingdirect. ca/en/ http://www. marketingmag. ca/news/marketer-news/ing-adopts-new-positioning-unveils-new-marketing-50970

Analysis Of Eliot s Poem The Waste Land - 1401 Words

Thomas Stearns Eliot, an American scholar, sophisticated, diverse, and also poetic genius claimed by both the United States and England, is the twentieth century s touchstone author. Thomas had a problem with religion, as noted by his poem â€Å"Journey of the Magi,† and eventually converted from Anglicanism (â€Å"T. S. Eliot: His Religion, His Poetry, His Roles†). First published in 1922, T.S. Eliot s poem The Waste Land is a major work of modern literature. His poem is written in the aftermath of the First World War, and it describes the disorganization and collapse of the society. One major theme that Eliot addresses in details is the role of technology and industrialization in the downfall of the Western civilization. Eliot uses The Waste Land to draw the connections between the mechanization and technological advancement in his everyday life, and also the degradation of human dignity. Eliot s poems followed the Symbolist Movement in Literature. The basic structure of the poem exemplifies the notion that technology has contributed to his life and fragmentation of society. Eliot s poem is indicative of his attitude towards his contemporary society. His wife also plays a part in helping with his poem The Waste Land. He received a great deal of guidance from Ezra Pound. Pound encouraged him to cut large sections of the planned works for his poems, and to also break up the rhyme scheme. A long work divided into five sections, The Waste Land takes on the degraded mess thatShow MoreRelatedAnalysis of The Waste Land by T. S. Eliot1571 Words   |  7 Pagesalienated (post)modern counterpart. The message this phrase bears, resonates throughout the entire poem: from its title, â€Å"The Waste Land†, to its final mantra â€Å"Shantih shantih shantih†. All words, phrases and sentences (or just simply images) which make up this poem seem to, in Levi-Strauss’ words, â€Å"be a valeur symbolique zero [and the signifier] can take on any value required †, meaning that the images Eliot uses do not have one fixed signification and consequently conjure up thought-provoking ideasRead More Waste Land Essay: Journey Through The Waste Land1542 Words   |  7 Pages  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   T. S. Eliot drafted The Waste Land during a trip to Lausanne, Switzerland to consult a psychologist for what he described as mild case of nerves. He sent the manuscr ipt to Ezra Pound for editing assistance. Between them the draft was extensively edited and published in 1922. As a modernist poet, Eliot struggled to remove the voice of the author from his work but the work is still a reflection of the author’s interpretation. He paints the picture as he sees it for the readers to view and interpretRead MoreAnalysis of the Symbolic Journey in Weirs Way Back and Eliots Waste Land963 Words   |  4 PagesAn Analysis of the Symbolic Journey in Weirs Way Back and Eliots Waste Land Aside from the obvious symbols of water and fire, birth and purification, in T. S. Eliots The Waste Land, there is the overall symbol of journey first implied in the opening stanza: Marie, hold on tight. And down we went. Peter Weirs film The Way Back may also be described as a work at the center of which is a symbolic journey. While Weirs film recounts the survival of a group of escapees from the Soviet GulagRead MoreEssay about Modernism in T.s. Eliotss the Wasteland885 Words   |  4 Pagescontaining complex, and often contradictory, allusions, multiple points of view and other poetic devices that broke from the forms in Victorian and Romantic writing, as can be seen in T.S. Eliots The Waste Land (Levanson). The varied perspectives or lack of a central, continuous speaker uproots The Waste Land from previous forms of poetry; however, it is not simply for the sake of being avant-garde, but to espouse the modernist philosophy, which posits the absence of an Absolute and requires the interpretationRead MoreThe Waste Land by T. S. Eliot2649 Words   |  11 Pages A wasteland [weyst-land] is defined as: land that is uncultivated or barren; an area that is devastated as by flood, storm, or war; something as a period of history, phase of existence, or locality that is spiritually, or intellectually barren; one of the most important poems of the twentieth century (Dictionary.com). The Waste Land, by T.S. Eliot, has puzzled its audience and been tossed aside by the general population since 1922, when the poem was published. To a reader not committed to delvingRead MoreAnalysis Of. Eliot s The Four Quartets And `` The Waste Land ``1784 Words   |  8 PagesIntroduction to T.S Eliot T.S. Eliot wrote poems that communicated his antagonistic perspectives of life, mankind, and his general surroundings by exemplifying and escalating particular angles and analogies in his written work. T.S. Eliot was born in 1888 and lived during early 1900 s and was a part of Modernist Period. He lived throughout two world wars and struggled with poverty and oppression which impacted his writings. Eliot wrote The Four Quartets and The Waste Land which are importantRead MoreThe Waste Land By Eliot1870 Words   |  8 PagesThe Waste Land, less clear that what we hear is the voice of someone.’ Discuss. In this essay, I am going to argue that in T. S. Eliot’s The Waste Land, we do hear many voices, but they are not the voice of an identifiable person, and that is entirely clear. Furthermore, it is not problematic that the reader is unable to identify a single speaker, as the distance that is created between the poem and the reader is a stylistic choice made by the poet. One of the sole functions of The Waste Land isRead MoreEliot s The Waste Land1798 Words   |  8 PagesEliot’s â€Å"The Waste Land† was written to seek order in a disturbed world. Eliot’s publication caused a significant impact on modern society and the literary world. Initially, the poem seems to be incoherent and fragmented; after readers have observed his poem, they are able to recognize Eliot’s brilliantly unique and nontraditional use of techniques. His unconventional style, graphic imagery, and sheer inconsistency of the poem has greatly mystified and fascinated readers. While Eliot was writing â€Å"TheRead MoreEssay on Modernism and New Criticism2997 Words   |  12 Pages since the definition of modernism often seems to constitute anything from being â€Å"new and common† to â€Å"new and uncommon† (Barzun). This term seems to be able to stretch from the 1500’s to present; but for the sake of this essay the Modernist Era in question is that from the early twentieth century (circa 1910-1940’s). Out of, and during, this era the critical theory named New Criticism came into play. Although, nowadays, the use of New Criticism is unpopular, it is essential to use when definingRead MoreT.S. Eliot s The Fire Sermon - a Poem Analysis Focusing on the Elements of Nature5145 Words   |  21 PagesT.S. Eliot The Fire Sermon An analysis of the poem focusing on the elements of nature Joachim TRAUN 0004165 301/341 It is just a piece of rhythmical grumbling (T.S. Eliot on The Waste Land) Table of contents page 1. Introduction 4 2. T.S. Eliot- a brief biography 4 3. The fire sermon 5 3.1 Structure 6 3.2 Intertextuality 6 3.3 Interpretation 8 3.3.1 Water 8 3.3.2 City 11 3.3.3 Fusion 13 4. Conclusion 14 Bibliography 1. Introduction There are not many poems

How to Find Critical Analysis Writing Service Canada on the Web

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Macbeth s Corruption Of William Shakespeare s Macbeth

Jacob Emge Professor Lucas ENGL 201 07 December 2015 Macbeth’s Corruption When you finish reading Shakespeare’s Macbeth, you feel bad for the Macbeth for what he has become. Macbeth was a man with a great future ruined by outside sources. Throughout the play Macbeth changed from a noble soldier and turned into a memory of his past self. Every moral that Macbeth had at the beginning of the play changed in his rise and fall as a king. He was a great military leader but when he was promised the crown by the witches, and his demanding wife pushed him to the edge he began to make poor decisions. You can certainly feel sympathy for Macbeth based upon how he is treated throughout the play by other characters. Macbeth was honored and looked highly upon by the soldiers he commanded. He was a brave fighter and trusted by everyone around him. When a soldier is telling the events of the battle he says to King Duncan â€Å"For brave Macbeth- well he deserves that name† (4). This showed how much his subordinates trust him on and off the battle field. After the battle Macbeth was promoted to Thane of Cawdor, on top of his current position, Thane of Glamis. King Duncan honored Macbeth for his courage on the battlefield. At this point in the play, Macbeth had no intentions on hurting or turning on his king. If you look at Macbeth as a spineless character, then you can feel sympathy for him. When he first encountered the witches he has never met them yet they knew who he was. TheShow MoreRelatedThe Fall Of A King893 Words   |  4 PagesThe Fall of a King (An Analysis of why Macbeth became Mad and Corrupt) In life there are many things that influence the lives of people on a day to day basis. This can be anything from a small incident that happens on the daily.Or one rather large incident that has an enormous impact on them and influenced them to make further irrational decisions. It also doesn’t have to be a large event, but a sequence of events done by them, but influenced by others words and judgement. An excellent exampleRead MoreThrone Of Blood, By Akira Kurasawa1205 Words   |  5 PagesThrone of Blood, is often viewed as an interpretation of William Shakespeare’s play, Macbeth. Both works follow a similar story line and address themes that are relevant to a modern audience. One major theme in both works is the idea that absolute power corrupts mankind. William Shakespeare and Akira Kurasawa both address this theme of power corruption through the use of symbolism and emotion. While Throne of Blood is based off of Macbeth, it is portrayed very differently than the original textRead MoreUnchecked Power in Shakespeares Macbeth and King Lear1458 Words   |  6 PagesIn many of the plays by William Shakespeare, the central character goes through internal and external changes that ultimately shake their foundations to the core. Numerous theories have been put forth to explain the sequence of tragedies Shakespeare wrote during this period by linking it to some experience of melancholy, anger, despair, and the antagonist s ultimate fall from grace in their lust for power. But such theories overlook the fact that it is in this very same period and in the same tragicRead MoreEssay about The Seduction of Power in Macbeth1384 Words   |  6 Pagesobtaining power can be costly. William Shakespeare portrays the â€Å"seduction† of power in Macbeth, through Macbeth’s ambition to attain more power. Macbeth acts as his own adversary shown through his pa ranoia and insecurity that ultimately, led him to be a corrupted individual because of his greediness to obtain more power. Macbeth’s source of insecurity was from his wife Lady Macbeth doubting his manhood. As shown when she used her seducing ways to get Macbeth to kill Duncan, â€Å"When you durstRead MoreWilliam Shakespeare Was Quite Shakexperienced At Creating1042 Words   |  5 PagesWilliam Shakespeare was quite Shakexperienced at creating english words that would last from 1600 all the way to 2017. In fact, he invented more that 1,700 words that many people use on a regular basis. Without some of the words that Shakespeare invented, life would kinda suck. Every day would be a struggle. You know when there is a word, and all of the synonyms come to mind, but never the word that you want? Deep down, you know the synonyms will suffice but those words aren t...The word. It bothersRead More Shakespeares Macbeth and Hamlet as Tragic Heroes Essay893 Words   |  4 PagesMacbeth and Hamlet as Tragic Heroes      Ã‚   William Shakespeare has written many literary works - from his sonnets to his plays, each has its own individual characteristics.   One popular characteristic that comes from his plays is the tragic hero.   The audience can always relate to the tragic hero and the many trials he faces.   Macbeth and Hamlet are just two of Shakespeares plays that involve the tragic hero.   Through their nobility, tragic flaws, and dignity Macbeth and Hamlet prove to beRead MoreWilliam Shakespeare s Macbeth 1129 Words   |  5 PagesWindsor 02/10/16 Macbeth William Shakespeare wrote one of best tragedies in english literature, which was titled Macbeth. The tragedy, as it is considered by critics of yesterday s literary world, frown upon the evil dimension of conflict, offering a dark and atmosphere of a world dominated by the powers of darkness. Macbeth, more so than any of Shakespeare s other tragic protagonists, has to face the powers and decide: should he give in or should he resist? Macbeth understands theRead MoreSupernatural Soliciting Within Shakespeare s Macbeth1728 Words   |  7 Pages2017 Supernatural Soliciting within Shakespeare s Macbeth Shakespeare’s Macbeth is broadly known as a cursed play by a myriad of individuals globally. Given its appalling history of death and disorder, as well as the supernatural elements present within the play, many have come to the latter conclusion. To add, Macbeth is also a tragedy, adding more malediction to the already allegedly accursed play. To create such a tragic, ill-fated play, Shakespeare uses a vast variety of supernaturalRead MoreThe Shakespearean Era Of Shakespeare s Macbeth1023 Words   |  5 Pagesimprovements. In the following paragraphs, I will analyze and critique one of William Shakespeare’s most famous works; Macbeth. To begin, Macbeth is a tragedy which is broken down into five acts. The audience should assume the duration of the events to take place over roughly four months. â€Å"Macbeth† has a very intriguing plotline with several twists. The opening scene in this eerie drama revealed three witches prophesizing the rise of Macbeth as the king of Cawdor. King Duncan was the current king of CawdorRead MoreMacbeth, Ruler by Divine Right1675 Words   |  7 Pagesand Holy Retribution in Macbeth In the play Macbeth, author William Shakespeare tells the dramatic story of how a man, who becomes obsessed with his own fate and power, falls from grace and is eventually killed by his own obsessions. Written in 1606, this play follows historical figures during the mid 11th century in the struggle for power and the crown of Scotland. When this was written, the Tudor dynasty had just ended its nearly 120 years of ruling England and Shakespeare wished for a peaceful

Business Law Case Study of Travis and Linda †MyAssignmenthelp.com

Question: Discuss about the Business Law Case Study of Travis and Linda. Answer: Issue According to the case study the issue has been found that Federal police has make allegations against Wendy, Travis and Linda that whether they have committed any offences under the Prohibited Groups (Anti-Terrorism) Act 2017? Rules Linda, Travis and Wendy have found to take several initial steps against the meat industry where animals have suffered cruelty. The Commonwealth government has formed the Prohibited Groups (Anti-Terrorism) Bill in recently 2017 for the dealing with threat of terrorism where they added some specific legislation. The government has mention about the society of Australia where sometimes they faced several threats and the mankind living under the fear of terrorism. This bill helps for the application against violence, terrorism activities and the terrorist groups with strong legal legislations where those have involved with the violent activities towards the citizenship of Australia. It has been introduced to the legal legislations where several penalties for the protection of Australian citizens from the effect of balance which are attacking continuously towards them. The Prohibited Groups (Anti-Terrorism) Bill 2017 has been formed for the prevention of such violence towards the Austral ian government and citizens. The application of this will protect the Australian people from every harm, injury or and death by the terrorist and also prevent the extremist violence towards the citizens[1]. The Prohibited Groups (Anti-Terrorism) Act 2017 has found several special legislation for the protection of the Australian society under section 3 of this act has been legislates the commission of a terrorist act which defines that when any person who have found to be a member of a prohibited group or related to be a member of under any prohibited group and the involvement with any terrorism act has found then the court will charges of violence offences against that person. Therefore if that person found guilty with such terrorism acts then under this section he will be punished. The section 3 has made the punishment of 10 years of imprisonment for the guilty of the offence of any violence activities or involvement with terrorism acts which make threats towards the Australian citizens[2]. The Prohibited Groups (Anti-Terrorism) Act 2017 as legislated under the section 4 the supply of terrorist group. According to this section if any person has found to supply of any weapons or dangerous goods to any member of a terrorist group who are related with violence activities then he will be charged of guilty of supply of terrorist group. This section has described the threats the Australian people for the violence activities which may cause injury harm or death to them. Under this act the person who found guilty with this offence then he will be fined with penalties of $10,000 or imprisonment up to 1 year[3]. The section 5 of Prohibited Groups (Anti-Terrorism) Act 2017 has been legislative in the section 5 the act of promoting terrorist activities. In this section it has been stated that if any person has found to form, join and distribute any information on behalf of promos the activities of any group of terrorist then it will define as an offence under this act. In this at the person has no right of any terrorist activities where he must not distribute any information which is related with violence activities and makes it violence towards the Australian citizens. The person must not involve in any terrorist activities and they will not promote any other person to enter in such terrorist activities. They must not distribute any information which explain many violence activities or any harm towards the Australian citizens. Under the Prohibited Groups (Anti-Terrorism) Act 2017 if any person has found guilty of offence in promoting the terrorist activities then according to the section 5 of this at he will be punished with the penalties of up to 18 months of imprisonment. Application According to the case study the fact is Wendy and Travis has both decided to become a vegan when they watched a gruesome documentary about the meat industry where the animals has been treated cruelly and they become emotional about them. Therefore they have felt very strongly that it is very wrong for people to eat meat and animal products. They have decided to make some initial steps to stop the cruelty of animals. Regularly they have lookout the front of a local abattoir for their evidences. When that truck which carries animal for the local editor which runs meet and animal product business and they collect the recording about the noises by the animals. Then they have decided to protest about this cruelty. Travis has sent some messages to all of his friends on Facebook about the protest against the animal cruelty. However Linda the only person who replied to his message about to protest against the animal cruelty and then three of them has organized to meet the next day for discus sing about the plant action against the issues[4]. After that three of them make some initial steps to stop the animal cruelty in that local abattoir. They have used some bolt cutters for cutting a whole into the wire fence and used an oxyacetylene welder to burn the lock of the front door to set up camera which will watch inside the meat industry what they do with the animals. They also live streaming the whole video through a channel which showed an extreme instance of guilty towards the animals where those are using for the meat and animal products. The whole incident make the media outrageous criminal charges have been arises again the owners of that local abattoir. The federal police have gone through the whole situation and decided to charges against Wendy under section 3 and 5, Travis has been charged with section 5 and Linda has been charged under section 4 and 5 according to the Prohibited Groups (Anti-Terrorism) Act[5]. The commonwealth government has forms the Prohibited Groups (Anti-Terrorism) Act for providing the safety to the Australian citizens from any valence activities, harm or injuries or death which has been occur by the terrorist. The Prohibited Groups (Anti-Terrorism) Act 2017 has found several special legislation for the protection of the Australian society under section 3 of this act has been legislates the commission of a terrorist act which defines that when any person who is found of a member of a prohibited group or related to be a member of under any prohibited group and the involvement with any terrorism act has found then the court will charges of violence offences against that person. Therefore if that person found guilty with such terrorism acts then under this section he will be punished. The section 3 has made the punishment of 10 years of imprisonment for the guilty of the offence of any violence activities or involvement with terrorism acts which make threats towards the Australian citizens[6]. The Prohibited Groups (Anti-Terrorism) Act 2017 as legislated under the section 4 the supply of terrorist group. According to this section if any person has found to supply of any weapons or dangerous goods to any member of a terrorist group who are related with violence activities then he will be charged of guilty of supply of terrorist group. This section has described the threats the Australian people for the violence activities which may cause injury harm or death to them. Under this act the person who found guilty with this offence then he will be fined with penalties of $10,000 or imprisonment up to 1 year. The section 5 of Prohibited Groups (Anti-Terrorism) Act 2017 has been legislative in the section 5 the act of promoting terrorist activities. In this section it has been stated that if any person has found to form, join and distribute any information on behalf of promos the activities of any group of terrorist then it will define as an offence under this act. In this at the person has no right of any terrorist activities where he must not distribute any information which is related with violence activities and makes it violence towards the Australian citizens. The person must not involve in any terrorist activities and they will not promote any other person to enter in such terrorist activities. They must not distribute any information which explain many violence activities or any harm towards the Australian citizens. Under the Prohibited Groups (Anti-Terrorism) Act 2017 if any person has found guilty of offence in promoting the terrorist activities then according to the section 5 of this at he will be punished with the penalties of up to 18 months of imprisonment[7]. According to the case study The federal police have gone through the whole situation and decided to charges against Wendy under section 3 and 5, Travis has been charged with section 5 and Linda has been charged under section 4 and 5 according to the Prohibited Groups (Anti-Terrorism) Act. Wendy has found to be carried the whole plan of protest against the animal cruelty where they have went abattoir of the meat industry and animal products. Under section 3 of Prohibited Groups (Anti-Terrorism) Act she has been charged with commission of a terrorist act. The federal police also added charges against her under the section 5 of Prohibited Groups (Anti-Terrorism) Act which defines promote terrorist activities. She has been found to distribute information and promotes the activities to the social media which define the violent activities which is also referred as an offence. Travis who has been also charged with the offence of promotes terrorist activities under section 5 of Prohibited Groups (Anti-Terrorism) Act 2017. The federal police have made the charges against him as because he has found to forms, joins, distribute information and promotes violence activities which can be threatened against the Australian citizens. According to the act if any person has found involving in the promoting of terrorist activities then he will be found guilty of offence under the section 5 and charges with several penalty. This is also found Travis was involved about the protest plan against the animal quality where the animals been using in the meat and animal products. At the time of live streaming video in the local abattoir he also involved in the activities. The terrorist activated group must not involve in the distribution of information or create any violence terrorism activities under section 5 of prohibited groups anti-terrorism act 2017. According to this at the person who will found in the involvement of such activities then he will be ordered for the punishment of up to 18 months of imprisonment[8]. Linda is also involved in the plan of protesting against the animal cruelty where animals are using in the meat and animal products. She has been charged with section 4 and 5 under the prohibited groups anti-terrorism act 2017 which describes the supply a terrorist group and promote terrorist activities. Under the section 4 it has stated that is any person who has found supplies weapons or dangerous goods to any member of terrorist group will be guilty of offence under this act. At the time of the application of the plan Linda has been found to supply bolt cutters and the welder and give them to Wendy at that night. According to the sections it also found at the time of live streaming video which has been made for the protest against the animal cruelties in the meat and animal products. Conclusion However Wendy, Travis and Linda have felt very strongly that it is morally wrong for people to eat meat and animal products and due to such emotional they have decided to take initial steps against such cruelty. However according to the facts of the case that they have no intention to create any harm or injury or death to any person but the activities they have done has been occur due to the morality and the act of good faith which can we help them to reduce their penalties for the charge defense is against them[9]. References Ananian-Welsh, Rebecca, and George Williams. "The new terrorists: The normalisation and spread of anti-terror laws in Australia." Melb. UL Rev. 38 (2014): 362. Awan, Imran, and Brian Blakemore, eds. Extremism, Counter-terrorism and Policing. Routledge, 2016. Beckman, James. Comparative legal approaches to homeland security and anti-terrorism. Routledge, 2016. Hosen, Nadirsyah. "Law, religion and security." Routledge Handbook ofLaw and Religion (2015): 337. Lynch, Andrew, Nicola McGarrity, and George Williams. Inside Australia's anti-terrorism laws and trials. NewSouth, 2015. Sarre, Rick. "Metadata Retention as a Means of Combatting Terrorism and Organised Crime: A Perspective from Australia." Asian Journal of Criminology 12.3 (2017): 167-179. Saul, Ben. "Minorities and Counter-Terrorism Law." (2017). Williams, George. "Anti-terrorism laws and human rights." Rev. Const. Stud. 19 (2014): 127.

The Clashes of Romance and Enlightenment Essay Example For Students

The Clashes of Romance and Enlightenment Essay A Recount of Victor Frankenstein from Professor Waldmans Perspective This refulgent morning, fervour memories of the past washed over me like a soothing breeze, when this familiar student strutted before my eyes. I pondered to myself, is he still the same curious boy? At first sight, I did not recognise this young man, whom attended my lecture. But whilst he was with me, I could see through his dauntless eyes that he was a passionate young man, his countenance displayed an infallible guarantee to the future disciple of science. As soon as the lecture had terminated, the young man approached me and requested my advice concerning the books he ought to procure. At that moment, my soul was filled with exultation, I realised that his thirst for knowledge is still immutable, furthermore, he is the now the elixir for future discoveries of mankind by following his honourable fathers footsteps. I have gained an extraordinary discipline named Victor Frankenstein. We will write a custom essay on The Clashes of Romance and Enlightenment specifically for you for only $16.38 $13.9/page Order now Meeting my long-awaited disciple has brought back mellow memories. Even at this age, I still remember the first time Victor, entered my laboratory. It was the time when the Ingolstadt University was just recently built. Only a few weeks after its completion, a science day was to be held. Both these events were responsible by none other than Alphonse Frankenstein. At that time, there was not a single soul that did not know his name. He was a very omnipotent and caring person as, his reason in creating the university was to help the younger generation and assure a stable future for them. The reason behind the science day for kids was so his son, Victor, could experience science at a young age. Victor Frankensteins first step, first look, first presence enlightened the laboratory, as if God sent himself to Earth in a human form. During the kids science day, I paid special attention to Victor and welcomed him into the world of science, not to mention he was fascinated already and knew mo re knowledge than any other child I have ever met. Seeing his smile after a successful experiment made all troubles melt away like marshmallows. At the end of the day, his father came to pick him up and thanked me for hosting the day. I was overwhelmed, to think that a famous person like himself thanked me. When he said I can now safely leave this university in your hands I felt like crying because deep inside, I knew that I should be the one thanking him for offering me this position. After that day, Alphonse and Victor Frankenstein often came to visit the university. During my experiments, and I was in a disconsolate situation, Victor had suggested a unique perspective and when I tried it, the experiment succeeded. Before I realised, a warm filial had spawned between us. It also came to my attention that when he was around I made rapid progression with my studies. I believed and still believe that he would be the hero of the new science era that has already arrived. It was without doubt, fate from the celestial Gods that had bought us together. Although I am blissful that I have found an amazing seed to nurture but why do I have this uneasy feeling that wont leave my heart? Why do I see nightmares of a diabolical chimera on the verge of murdering me? And why do I see Victor Frankenstein in these dreadful dreams? What could they mean? Of course I dont believe he is showing affectation but could that be because I am thinking too palpably? No, no, thats not possible, he is the son of Alphonse Frankenstein, the man I owe a great deal to and highly respect. It would be ignominious to him if I doubt Victor and show discernment to him just because of some bad dream that I have been shown by the celestial Gods, there is just no proof. I shall raise Victor Frankenstein into a world famous scientist so that his name will even reach the heavens. You will see